Public Speaking & Your Career

[Photo credit: Brandan Church]

[Photo credit: Brandan Church]

About a month ago, an article in the Wall Street Journal caught my eye. It was called, “The Secret to Midcareer Success” by Michael Malone, a professor at Santa Clara University. It reminded me of something I often saw when I worked at the Pentagon as a speechwriter.

When individuals hit the rank of one- or two-star general, they had to learn a new set of skills to be successful. For example, they could no longer dive deeply into the weeds or be involved in every programmatic decision. The scope of their new responsibilities was simply too great. Instead, they had to delegate more (and of course, surround themselves with good, capable people).

Every day, thousands of people in America’s workforce make the mightiest of transitions: from doing the work themselves to managing other human beings (in some cases, thousands of them).

That transition requires what Malone calls ‘secondary skills.’ Among the most important is public speaking. “You must develop your ability to bring people together, to inspire them, to mentor them, and to lead them into the direction of your vision,” he writes. If you can’t articulate your vision and the roadmap to make it happen … if you can’t rally people to your cause, how will you ever reach your department’s targets?

Here’s the catch. Doubling down on the skills that helped you become successful in the first place will no longer serve you. In fact, they’ll be counterproductive. I saw it in DoD and in the civilian world: folks worked harder and longer but, over time, only became less effective.

To make the big leap to the next rung of responsibility, you’ll need to become a clear, compelling speaker in front of all kinds of audiences. My advice? Don’t wait for that promotion (or that next star on your shoulder). Start working on those skills now.

What are you doing to improve your public speaking? If the answer is ‘not much,’ let’s talk. (And if you can't access Malone's article, email me at & I'll send it along.)